Over the last 10 years I have managed a wide variety of digital projects at companies such as Sony, Universal or Scholz & Friends. The three main pillars of my career are global digital marketing, digital strategy and concept development. My experience includes content marketing (social media and crm), sales marketing as well as the planning and execution of paid media campaigns. My strength lies in creating concepts that combine powerful storytelling, performance marketing and well thought-through user experiences. Occasionally, I give lectures at universities and congresses on digital marketing, branding and advertising.