Over the last 10 years I have managed a wide variety of digital projects at companies such as Sony, Universal or Scholz & Friends. The three main pillars of my career are global digital multi channel marketing, digital growth strategy and concept development. My experience includes content marketing (social media and email), paid media, digital branding and development of innovative marketing programs. My strength lies in creating powerful concepts that combine performance marketing, storytelling and well thought-through user experiences. Occasionally, I give lectures at universities and congresses on digital marketing, branding and advertising.